WordPress-based businesses need customers the same way brick and mortar businesses do. But what are the pain points of your customers? Are your audience personas accurate? How do you build relationships in a digital world? My answer: Twitter.
Twitter serves several marketing purposes including brand awareness, customer service, public relations, networking, and, of course, sales. Our customers are tweeting and they’re telling us about themselves daily. They give us valuable insights that can’t be found elsewhere. These insights help us shape personas into more accurate reflections which influences our content marketing tactics.